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The task involved creating first-time user interstitials for GoPro's Quick app to enhance user experience, boost app memberships, and drive GoPro camera upsells. Through strategic user interface and experience design, GoPro successfully engaged with new users to boost application activity and generate increased interest in GoPro products.
UI & UX — APPLICATION DESIGN — STRATEGY
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For Google's News Initiative sub-brand (GNI), a successfully developed brand strategy and user experience was implemented to make up for the previous year's deficiencies in data and analytics representation. The objective was to reach a larger writing community and stimulate the adoption of GNI's tools and platforms. The update effectively communicated the value of GNI's solutions, ultimately leading to more writer engagement and utilization.
UI & UX — WEB Design — ILLUSTRATION
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In order to go beyond their previous single-direction focus, Aperiam Bio's website was strategically designed to emphasize the possibility of scaling into multiple markets for protein research. The company positioned itself it as a flexible participant in the protein development market, drawing in potential investors and business partners through a definitive digital experience, outlining new possibilities and markets.
UI & UX — web design — brand strategy