Promoting entrepreneurship
The NoMad District of Manhattan is located just north of Flatiron and Madison Square Park, located in the bustling borough of Manhattan, New York. With a plan to help represent the growing businesses of the area, Experience NoMad sought to brand the district to highlight up-and-coming practices through scheduled campaigns.This strategy called for a visual representation of the district itself alongside a website that represented a conceptual approach to promotion.
The logo design is a minimal and visual representation of the district. With broadway running between 5th and Madison avenues at an angle, the letter 'N' can be seen in the logomark's city blocks. Additionally, the branding material references New York City's grid-like structure of city blocks, allowing the introduction of interactive patterns and visuals. The original Experience NoMad website took inspiration from the grids as well, transforming into a representation of an online newspaper.
This project proudly holds a Featured Design of the Month Award, Courtesy of the American Institute of Graphic Arts (AIGA).
The logo design is a minimal and visual representation of the district. With broadway running between 5th and Madison avenues at an angle, the letter 'N' can be seen in the logomark's city blocks. Additionally, the branding material references New York City's grid-like structure of city blocks, allowing the introduction of interactive patterns and visuals. The original Experience NoMad website took inspiration from the grids as well, transforming into a representation of an online newspaper.
This project proudly holds a Featured Design of the Month Award, Courtesy of the American Institute of Graphic Arts (AIGA).
